RYAN CHEW: Reflective Summary on Open Access

While doing research, I chanced upon this [article]. As marketing students, I think it is absolutely beneficial to know more about web content producers and their job scope. A web content producer is a hybrid position that combines aspects of journalism, design and marketing (Deahl R., 2015). Those who are interested in being a web content producer should read the following article:

Deahl R. (2015) How to Become a Web Producer About Careers

This topic on open access has established itself to be an extremely thought-provoking one. While my previous blogpost focused on the academic content producer, Tian Yi’s blogpost presented an array of benefits and weaknesses of open access in regard to market researchers. Here are examples which could be found in her video:

Credit: Ong Tian Yi (2015) Marketing Research via YouTube

After watching Tian Yi's video, I felt promoted to do further research on how open access affects marketers. 2 key areas I have learned from this [article] are listed below:

Credit: Andrews N. (2012) What does Open Access mean for marketing? DataSalon

That being said, from Crystal’s blogpost, I have learned that content producers might acquire intrinsic benefits through work satisfaction and recognition. However, she falls short in explaining the concept on the financial deficiency of content producers. If content producers are distributing their work freely online, where do they get their main source of income from?

Credit: Gee Melody (2013) Daniel Kertcher via Pinterest

Like what I discussed in my previous blogpost, when one content producer’s work is freely available online, and when his/her work gets popular with the public, he will earn a portion of his income through invited academic talks or project involvements (McVeigh J., 2013). Additionally, I learned that Research Councils UK policy on open access pertained to peer review research articles have been funded by the Council. Here is an [article] by RCUK:

RCUK (2014) Policy on Open Access via rcuk.ac.uk

Moreover, Crystal identified a commendable point about “Quantity over Quality” as a disadvantage to a content producer of making their work available online. Here is a valuable [article] I found which could be used to support her point in regards to the lack of quality control:

Pickler R., Noyes J., Perry L., Roe B., Watson R., Hayter M. (2014) Authors and readers beware the dark side of Open Access Wiley

This week’s topic undeniably required the most research of the entire module. For a topic which I had little knowledge about prior to this blogpost, I was amazed at how strongly I felt about it.

Finally, let me take this opportunity to thank Dr Lisa, Sarah, and Nicholas for this great experience. I really enjoyed this module #MANG2049, and it certainly expanded my knowledge in light of digital literacy.

[328 Words, excluding citations & references]

Commented Blogs

- Tian Yi

- Crystal

References

Deahl R. (2015) How to Become a Web Producer About Careers

RCUK (2014) Policy on Open Access rcuk.au.uk

Pickler R., Noyes J., Perry L., Roe B., Watson R., Hayter M. (2014) Authors and readers beware the dark side of Open Access Wiley

Andrews N. (2012) What does Open Access mean for marketing? DataSalon

Gee Melody (2013) Daniel Kertcher Pinterest

Tian Yi (2015) Marketing Research YouTube Video [Accessed November 12, 2015]

McVeigh J. (2013) Advantages and Disadvantages to a content producer of making their material freely available online via WordPress.com. Available at: https://jasminmcveigh.wordpress.com/2013/09/29/advantages-and-disadvantages-to-a-content-producer-of-making-their-material-freely-available-online/ [Accessed November 12, 2015]